Your website shouldinclude these UI elements

March 23, 2018 | by Totus Studio

For success in being a web designer, it is necessary to know how to create a functional and simple to use user interface. User experience is a high priority topic in web design and in this article we will explain shortly how visual communication supports user experience.

Firstly, UI includes screens, pages, buttons and all other graphic elements that help users to interact with a device. Nowadays, all professional websites include visual design choices to help users to get what they want much quicker.

“Typography plays a huge role in boosting the usability of a website. In fact, it forms 93% of all website components.”

For example, typography plays a huge role in boosting the usability of a website. In fact, it forms 93% of all website components. It creates a visual hierarchy that helps users to navigate through your website and read content with an ease.

Another very important component is colour. With the use of contrast, the designer is able to create visual interest and manage the user’s attention as well as help the brand to become recognised. In order to keep a website organized, flow, hierarchy and the principle of colour contrast should be considered and applied. Otherwise, the content would be hard to understand.

Images or illustrations are the third visual component that is an essential part in web design. A website should be a storyteller, providing comprehensive information about your business and services. Also, professional and accurately chosen imagery reaches your users emotionally, helping to remember and recognize your brand afterwards.

blog post ui importance in web design

Generally, it is a good practice for a web designer to take into account UI design principles and guidelines before designing functional user interfaces for desktop and mobile websites. This way, users will be kept interested, which automatically reduce bounce rate.

Therefore, before starting a project, it would be a good idea to examine the following aspects:

  • Objectives and client requirements
  • Competitors
  • Target group
  • Development platform
  • Wireframes and navigation
  • Brand identity guidelines
  • Colour themes
  • Typography
  • Imagery